Key Objectives

The key objectives of Active Access were to:

Reduce energy consumption by 10-20% in the activities carried out as part of the project
Save energy in the order of 6.5 million litres of fuel
Improve health & tackle obesity by increasing those taking regular exercise in target populations by 10%
Strengthen local economies by making residents aware of the local facilities

The project also aimed to raise awareness and provide know-how regarding promoting walking and cycling to Active Access partners, key stakeholders and the European Union, especially new member states. A common strategy was established between transport and health related activities based on the idea of active travel.

To ensure longevity of the message of Active Access the project aimed to:

Raise awareness of non-motorised modes of travel, their use in solving urban transport problems and cost savings in health, amongst policy makers, professional groups and academics
Reduce the use of fossil fuel energy, reducing negative impacts on the environment and health
Raise awareness of the importance of customers who walk and cycle with shop owners
Change attitudes to a car reduced lifestyle, giving walking a more positive image
Increase awareness of the health benefits of active travel
Strengthen local economies, ensuring services remain close to where people live – an important consideration for ageing populations