1.) D7.11 - Final brochure
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2.) Video Clip on Public Space - Accessibility and Citizenship
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3.) Video Clip on Walking Busses - Haute Savoie, France
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4.) Invitation to final conference & training

Walking and cycling to shops, restaurants and other local businesses

This approach is crucial for demonstrating that active travel modes are very important for the health of local economies and that there are complementarities between local economic development and walking and cycling. Those application partners who will follow this approach will form partnerships with local shopkeepers, restaurant owners, and others (e.g. pharmacists) to promote travel to local businesses by giving small rewards such as discount vouchers and small presents, and partners will produce marketing material to make local people aware of the range of facilities available only a short walk or cycle ride from home. Those people who are already local shoppers will be used as role models and especially rewarded, in order to reinforce this already-existing behaviour. Partners will seek to measure changes in attitudes to local businesses, and changes in footfall as a measure of economic activity, as well as changes in travel patterns and thus energy savings. The long term post-project effect will be a strengthening of local economies and a greater awareness among local people of the facilities that are available to them locally.

CHD-MS. Active Access activities in Murska Sobota, Slovenia

Walking and cycling to shop

Shopping on foot or by bike : was a campaign run for three months. Individual consultations and the media campaign encouraged 15 shop owners to join the project and give a coupon for those who walked or cycled to the markets. With at least 10 coupons customers received discounts when purchasing different products. At the end, a large event with media coverage was held to promote the concept and gain new participating members. Other activities supporting this campaign were:
Dr. Bike” - a free bike service for all those who had arrived to the event with their bicycles;
“Zmeri se, zvagaj se in nafči se” - Health check - measurement of risk factors
“Peški nasvet” - providing some useful information’s to citizens about waking and bicycle trails in Murska Sobota, including the walking map.
“Murska Sobota walking map” - represented the city centre in which are marked distances that can be done in 5, 10, 15 and 20 minutes on foot.

Results: People reacted very positively to the campaign, though interestingly over half the respondents were from outside the city. The centre of Murska Sobota does not have a lot of shops so more shops and more attractive shops are needed for future success.

HCC. Active Access activities in Budapest, Hungary

Walking & cycling for shopping

Buy Local! campaign

The Hungarian Cyclists' Club started its campaign implementation in Zugló, a residential district of Budapest with a lot of small, traditional shops. Our aim is to re-establish a good relationship among shopkeepers and their clients - people living and working in the area - who recently tend to do their shopping in remote shopping malls, by car. The campaign, called "Helyben vedd meg!" ("Buy local!") encourages participants to discover shops (groceries, pet shops, florists or others) and services (hairdressers, beauty parlours etc.) and go there by active travel: on foot or by bike. Participating shops give small stickers following each purchase to "players" who have to collect 18 of these to get a guaranteed gift and to enter a prize draw where the main prize is a valuable voucher that can be "spent" in participating shops. (Thus making shops also profit from the competition).

The campaign website was set up during November 2010 and the first shopkeepers were contacted at the beginning of December. Contrary to our preliminary concerns, a lot of shopkeepers were willing to participate and we managed to start with 70 shops participating! The first phase of the pilot campaign will close in February 2011 with giving out the prizes. The next important step of our project is extending the campaign to other districts of Budapest too. Using our experiences from Zugló, this is planned for Spring-Summer 2011.

Buy Local picnics

In order to reach a greater number of people, HCC organised a second phase of the Buy Local! campaign which included Buy local! picnics in several districts of Budapest in the spring of 2012. These events were organised in busy spots on Saturdays in cooperation with local councils and traders who had small stalls to promote their shops. Passers by received tea, apples and their booklet for collecting stickers, but were also invited to play an interactive game demonstrating the time, petrol and money saved by active shopping as well as the number of calories burned.
Results: At the first the debut of “Buy local! picnic” 12 shops were involved in the first Buy local! picnic and approximately 400 people participated. 9 prizes (from local shops) for the people playing the interactive game and 90 energy saving bulbs (offered by the local municipality) were given away to participants.

City of Koprivnica. Active Access activities in Koprivnica, Croatia

Walking & cycling for shopping

An Active Shopping campaign was run with 32 shops inside the town centre and in shopping centres on the outskirts of town during which shops were asked to look at ways to improve facilities for their active shoppers. Shops were awarded with a certificate for participating.

Results: the campaign built on the positive image of walking and cycling, but customers did not express a lot of willingness to change their shopping/travel habits and shop owners were not very willing to invest in these modes due in part to the economic crisis.

City of Aveiro. Active Access activities in Aveiro, Portugal

Walking maps

Two editions of a walking map of Aveiro city centre were produced. The first edition aimed to raise awareness among inhabitants and shopkeepers of the historical centre. The second edition was for all visitors and users of the city centre.
The aim of both maps was to demonstrate the ease with which people could travel between destinations in the city by foot, with the second edition showing concentric circles with the number of minutes it takes to walk between points in that area. Maps were distributed to every door in the intervention area with a letter to residents from the mayor and the second edition was available to visitors at the local tourist centre and to download for free from the project website http://ape.aveiro.pt
A third edition of the map is planned for 2012 in combination with a pedestrian “wayfinding” signage system (with walking distances in minutes) and a permanent display of the walking map in public space in collaboration with CENCYL network of cities.

International Seminars

The City on Foot, Aveiro 18th March 2010 - The benefits of walking for the urban vitality of a city were presented alongside information on the Active Access project and international best practice. The seminar was attended by 130 people including the Portuguese Secretary of State for Transport, local authority technicians, university staff, students and shop keepers. Several news items on the importance of walking were published in the local and national press.

Public Space – Accessibility and Citizenship, Aveiro 4th October 2011 - more than 100 participants and 10 presentations including about the AA project in Aveiro, and the AA project in Budapest by Kristina Papp. The seminar focussed more broadly on public space and accessibility as a means to attract more media attention.

Results: It was very important to involve local partnerships because this will assure the continuation of the future editions or other spin-outs (like tourist shopping maps with walking information). The novelty of walking maps steered national and regional media attention, which helped the involvement of politicians and shopkeepers.

City of Tartu. Active Access activities in Tartu, Estonia

Walking & cycling for leisure

Car free day. Tartu organised a car free day in 2009, 2010 and 2011 involving many events such as cycling to work, bicycle exercises for kids and adults, bicycles tours with politicians, free bike hire and auction and competitions. Important streets were closed for the day.

Results: Tartu built support for car-free day over the years through improving communication and expanding the network of partners involved in the campaign. This enabled the event to continue with minimum additional funding from Tartu. The street closed for the campaign has now been permanently made a two way street for cyclists.

Bicycle anti-theft campaign

Cycle-theft hot spots were identified using police data and anti-theft awareness raising posters were placed in these areas with the aim of reducing the crime and encouraging more people to cycle.

Results: In Tartu there were 63% less bicycle thefts in 2011 than in 2010.