1.) D7.11 - Final brochure
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2.) Video Clip on Public Space - Accessibility and Citizenship
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3.) Video Clip on Walking Busses - Haute Savoie, France
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4.) Invitation to final conference & training

Walking and cycling to and for recreation

Recreational activities are becoming more popular amongst certain population groups as EU member states become more wealthy. However, there is a growing tendency for trips to recreation areas such as parks and leisure centres to be made by car, with physical activity only beginning once people have driven to their destination; and also a perception that the further the distance travelled to a leisure experience, the better it must be. Again related to the theme of local activities, partners involved in this approach will test concepts such as thematic walks in a local area (Aveiro), cycling access to recreational zones (Koprivnica). The long term post-project effect will be a greater willingness to use walking and cycling to reach nearby recreational areas, based on the overall idea that the amount of relaxation or recreation gained is not directly proportional to the distance travelled to reach it: instead, discover the vicinity.

City of Koprivnica. Active Access activities in Koprivnica, Croatia

Health Paths and Recreation Cycling Routes were established with the municipality equipping the routes with benches, water taps and resting places. The network of 4 paths was tested by different users through extensive walking audits and maps were printed and signs placed along the paths. They were promoted by the tourist authority, medical doctors, health organisations, health clubs and local sponsors. A network of cycling routes was created and promoted with regular cycling events and a map of cycling routes in the city and in the city’s environs.

Results: A local company wants to sponsor another walking path for the network and schools have included walks in their curriculum twice a year. Medical professionals and walkers’ clubs report a rise in the number of regular walkers for health. Improving and maintaining the paths is now part of the road works schedule and the cycling routes have seen an increasing number of cyclists both from Koprivnica and other cities and towns in the area.

Prioriterre. Active Access activities in Haute-Savoie, France

Walking and cycling for leisure

The Annecy International Triathalon provided an opportunity to promote active travel at an event where people are already interested in being active and to make transport for the event more active.

Results: Staff at the event travelled on foot or by bike or rollers between locations at the event

ATU. Active Access activities in Bucharest and Alba lulia, Romania

Walking & cycling for leisure

Street Events were held on Citadel’s Days in Alba Iulia in May 2011 and in Bucharest in May 2012. During the two day event in Alba lulia ATU organised activities related to promotion of walking and cycling and the drawings from the Traffic Snake Game in schools were displayed in the open air. During the street event in Bucharest, a pedestrian outdoor festival took place. Street artists, pantomime & improvisation play involved passing children and their parents in fun games that encouraged walking and cycling, for example the contest of the slowest walker, cycling contests, the pedestrian crossing contest. The event also included outdoor workshops on bicycle maintenance and repair, interviews with people and brochure dissemination.

Results: This kind of activity proved to be an effective way to reach a large number of people with information about active travel and to learn how important this subject was to the majority of citizens.

HEMPS. Active Access activities in Harghita, Romania

Walking & cycling for leisure

Earth day. HEMPS used Earth day to run a number of events including free bicycle renting in the centre of Miercurea Ciuc

Results: in 2012 twice as many participants in the bicycle rental scheme as the year before.

Photo & drawing competitions during mobility week were run in 2009, 2010 and 2011 in which participants from the country were asked to submit photographs related to active travel. Specific categories were reserved for school and kindergarten children. The photos and drawings were exhibited in the county council building and an award ceremony held.

Results: a great number of photos and drawings were submitted and the event created a great deal of media attention – 5 articles in the regional paper and 50 radio slots

City of Tartu. Active Access activities in Tartu, Estonia

Walking & cycling for health

50+ on behalf of health was campaign aimed at the over 50’s encouraging them to take part in guided walks and generally improve their health through the take up of active travel.

FGM-AMOR. Active Access activities in Graz, Austria

Walking & cycling for health & leisure

Mobility Information Packages for new Residents of Andritz were distributed giving relevant information on mobility offers in the area including public transport routes and timetables, bicycle maps, local maps and six recreational walking routes.

Results: Over 85% of people used the PT map and over 70% have used the bicycle map and PT timetable. 76% of people had made or intended to make, a trip by walking, bicycle or PT from the information in the pack. An agreement has been made between the city and construction companies that all new residents will be given an information pack in the future.

Joint activities with elderly people were carried out in (hilly) Graz-Andritz:
  • visits to their associations with information and mobility advice
  • specialised walking audits to identify their needs and experiences
  • invitations to join a group walk or cycle tour set up in the borough
  • testing shopping trolleys and pedelecs.

The information from the senior citizens during the walking audit informed the planning of benches for the borough.
20 participants cycled about 1500 km with the pedelecs in 1 week. About half of the 1500 km were shifted from car to bike on journeys that would otherwise have been driven by car. The radius of action was increased from an average of 1,4 km to 3,3 km.. On average 1 tester covered 12 trips a week by pedelec. In general, citizens of Graz carry out an average of 3,7 trips a day (2008). That means that the testers did 46% of their trips by pedelec.

The first steps campaign invited proud parents to submit photos of their child’s first steps to a special website with some words of what they felt when they saw their child walking. People voted for their favourite picture. The three winning children per week won a voucher of 30,- Euro for children’s shoes. The campaign was supported by the biggest local newspaper and accompanied by articles about walking in the city.

Unconventional Awareness Raising Activities were carried out such as walks with the Vice Mayor of Graz where residents could join him and ask questions. Also an usual event kicked off event in Graz in November 2010 when the Australian mobility philosopher David Engwicht raised awareness by dressing up and sitting in the middle of the road, on his “throne”. His aim was to slow down motorists by arousing their curiosity, and to communicate with road users in a non-verbal way. Local people were quickly on the scene and discussed who “owns” the street. Breakfast was organised for passers-by to promote a pleasant atmosphere. Discussions were relaxed, friendly and without aggression, even when the season wasn’t perfect.

Exercising with Weight Watchers aimed to motivate members of „Weight Watchers“ to live a more active life style for their exercise needs.

Results: People clearly demonstrated a willingness to change.

Exercise Prescriptions were produced for a Medical Doctor to prescribe exercise in minutes of physical activity, e.g. 30 minutes walking 3x per week or 50 minutes of cycling 2x per week.

Results: The general idea of the prescriptions was good but not sufficient to change behaviour in the long term. Ongoing support, meetings and goal setting and measures of success are needed.